The Risk of Failure Leads to Relatively Worthless Analysis – An Opinion


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On Friday, we published a comprehensive analysis of current consensus expectation for the third quarter for the US Chemical Industry. We believe that consensus is far too optimistic and are suggesting that earnings estimates may come down by as much as 15% for the quarter.  We have looked beyond company reports, analyzing several of the macro drivers and, yes, we are taking a risk and sticking our necks out a bit.  However, much of what we discuss harks back to the fundamental risk of forecasting and the current dynamics of the sell side equity business

In short, it is our view that sell side analysts have neither the time nor the incentive to do the quality of work that is needed to get through the noise and get more than a hair away from consensus.  The structure of the equity business today discourages analysts from taking risk and prevents them from taking their time to consider what might be really happening.    

Two events last week highlight the issue.  On July 12th, one of the analysts covering Dow Chemical cut numbers for the year and for the second quarter. The cuts were extreme – more than 4% for annual revenue and almost 10% for Q2 revenues.  We do not know the identity of the analyst as it is restricted on Capital IQ (and it does not matter), but the analyst was way above consensus prior to the cut and is now below.  The questions are: why did it take so long and what value is this to investors a few days before Dow reports earnings?  The fundamentals driving the revisions have been known for more than a month (pricing and volume) and, arguably, were predictable two months ago.

The second data point was a publication by the American Chemistry Council last week talking about how strong polyethylene sales and export volumes were in June relative to May.  This was picked up by several analysts and reported to be a good thing.  It is probably the opposite, but because no one is allowed the luxury of time to consider the data itself, its implications and how it interacts with other data, the simplest conclusion is drawn.

Looking at our piece on Chemicals specifically, we are focused on the macro environment driving demand and subsequent production disappointments in Q3 2012, and how this in turn will impact earnings and valuation.  We have simply looked at the global economic indicators today and compared them with Q3 of 2011.  They are all weaker, with the exception of US Housing and US Autos, both of which are coming off historic lows and are direct beneficiaries of very low interest rates.  Everything else looks grim and points to some meaningful demand disappointments.  The ISM new order numbers tend to be a reasonable leading indicator of industrials sales growth with a 12 to 18 month lag 20-30 years ago, and closer to a 9-12 month lag today.  The lag, together with its constriction, is probably explained by inventory.  If this relationship continues, the recent ISM number is a cause for concern and supports the idea that expectations at the stock level look too high.

Now, moving on to the ACC data – better numbers in June for polyethylene – whoopee!  This cannot be heralded as good news without some thought, and when you think about it, how can it be good news?  Higher exports are completely understandable – see our report – and they are the basis on which the US is building 5 to 7 new world scale basic chemical facilities.  We have cheap natural gas and we are going to exploit that – but export volumes carry a lower margin than domestic volumes, so it is good news and bad news.

But a significant increase in domestic consumption in June simply does not add up – all the macro indicators point to weaker demand except in US Autos and Housing (which have minimal impact on polyethylene).  It has to be a move in inventory, exploiting lower pricing in June, and it will lead to lower demand in Q3, supporting our cautious stance.  This may not be good news. It may add incrementally to June numbers, but we are clear in our research that we believe the bigger surprise will be Q3 and 2H guidance not Q2 results.

But let’s cut right to the real heart of the matter – consensus estimates are often meaningless, arguably through no fault of the research analysts.  The average investment manager and hedge fund has steadily increased the share of commissions that it pays its brokers and research providers for “corporate access”.  Fifteen years ago we never spoke about corporate access but today it is 30+% of the reason investors pay their brokers and boutique research providers.  Moreover, as trading volumes and commissions have fallen, investment banks have become steadily more dependent on advisory fees and equity capital markets to justify the investment made in and to pay the large overheads of research sales and trading departments.   Very few equity platforms can pay their own way anymore.

Consequently, the average analyst has two very compelling reasons to take minimal risk when commenting on individual companies – he or she does not want to upset the company or create any waves that might limit corporate access or damage broader corporate relationships.  We have created an environment where analysts are not rewarded for taking risks.  Suggesting that guidance from a company is wrong and that they are going to miss numbers can be considered a risk in today’s environment.  Sad, but there it is.

Further, because, as an analyst you are paid to maximize client revenues, you are compelled to publish all the time (any piece of news flow merits a response – often without time for analysis), make dozens of calls a day and focus on seeing clients and providing the corporate access.  You are not encouraged to step back and review the longer term bigger picture, think for a while, try some new analysis, test the widely accepted view etc.  So it doesn’t happen; you are running at full sped on the same treadmill each day.  Worse still, the job market stinks and there are too many people doing the same jobs at too many firms, so the backdrop for an average analyst today is that at a very basic level you are distracted by fear and can do little more than focus on the quantitative metrics against which you are measured internally.  We can forgive the analyst who was late to the estimate change on DOW as he has likely spent the last 8 weeks marketing like a madman trying to get as many II votes as possible (Institutional Investor – the annual poll closes shortly).

How can investors expect to see original – forward thinking – research in this environment, and how can you have any confidence that the estimates at the aggregators have been reviewed properly or even recently?

On Supply/Demand Forecasting Specifically

In our 25 years of forecasting fundamental supply and demand, it has been our observation that it is almost always the demand side of the equation that trips us up.  Supply is generally easier to quantify, and yet we tend to spend much more time researching and analyzing it than we do demand.  We look at production capacity additions (it does not matter whether it is plastics, autos, cement trucks, drilling rigs); we look at operating efficiencies and we look at feedstock availability.  We draw cost curves; we posit trade flows and regional interplays and so on.

When we get to demand we either extrapolate history or we find a multiple of an economic indicator, like GDP and then we take a consensus forecast for that – we spend 10% of the time on the demand side of the equation and 90% of the time on supply – at least we do in Industrials and Basic Industries.   Of course, the companies themselves help in this process, because they give us lots of help on supply – capacity on the ground, expected capital expenditures etc.  For demand, they often use the same methodology as us – take a guess.

There is a problem with taking consensus GDP or other economic forecasts.  Simply put, many companies making those forecasts have conflicted motivations.  The majority have an interest in portraying a positive outlook as this builds customer confidence and drives business.  You will not be a very successful investment bank if your core view is “the world is slowing down so put your plans on hold for a while”.   Consensus economic forecasts consistently underestimate slowdowns and demand shocks.  There are some very good economic forecasters but they often get lost in the averaging.

In our experience companies themselves are just as bad at forecasting demand; underestimating and getting caught short of product on the upside and overestimating and over-producing on the downside.  There is also the issue of the “localized” company view. “We accept that overall demand may fall, but it won’t impact us”.


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